Privacy Policy

Last updated: September 22, 2025

Arthur Murray Hornsby is committed to providing quality services to You, and this Policy outlines our ongoing obligations to You regarding how We manage your Personal Information.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Focus Studios (NSW) Pty Ltd, t/as Arthur Murray® Hornsby, 2/97 Hunter Street Hornsby, NSW 2077

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: New South Wales, Australia

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Arthur Murray Hornsby Dance Studio website, accessible from www.arthurmurrayhornsby.com.au

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

By accessing or using the Service, you represent and warrant that You accept the data practices and terms detailed in this Policy.
If You do not agree with this Policy, please discontinue your access or use of the Service immediately.

Collecting and Using Your Personal Data

We collect personal information from You in a variety of ways, including when You interact with Us electronically or in person, when You access Our Website, and when We provide our services to You.

Types of Data Collected

Personal Data

This website is hosted by Squarespace. Squarespace collects personal data when You visit this website; it needs the data to run this website, and to protect and improve its platform and services. Squarespace analyses the data in a de-personalised form.

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

When You submit information to this website via webform, We collect the personal data requested in the webform in order to track and respond to your submissions.
We share this information with Squarespace, Our website hosting provider, so that they can provide website services to Us.

Usage Data

When You access the Service, We may collect certain information automatically, including, but not limited to:

  • the type of Device You use

  • Your Device's Internet Protocol address (IP address),

  • Your mobile Device unique ID

  • Your network type,

  • Your operating system

  • Your browser type & version,

  • unique device identifiers and other diagnostic data,

  • User behaviors (e.g. the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, web pages You visited prior to coming to this Website).

Health Information and Risk Acknowledgment

Dance activities involve physical movement and carry an inherent risk of injury, including minor or more serious strains, sprains, or other accidents. By participating, you acknowledge and accept that there is a risk associated with dance activities.

You are responsible for ensuring that You are physically and mentally fit to participate in any dance activities. Arthur Murray Hornsby does not provide medical or professional advice regarding Your suitability for dance classes or events.

If You have any health concerns or pre-existing conditions, You should consult Your healthcare provider before joining any of the dance activities offered at Our Studio.

Any health information You provide to Us will be treated confidentially and shared only on a need-to-know basis and solely for the purpose for which it was provided. For example:

  • Relevant information may be disclosed to instructors working with You to ensure safe participation.

  • In group activities, information may need to be shared with other participants if it is necessary for Your or their safety.

While We can make reasonable adjustments to accommodate minor injuries or health conditions (e.g., if You have shoulder discomfort, We may modify arm movements, reduce range of motion, or allow extra rest) and check in with You if You experience pain or discomfort, these adjustments are for comfort only. We are not medical professionals and do not possess medical knowledge of human anatomy. You are encouraged to self-monitor and communicate any pain or discomfort.

Arthur Murray Hornsby reserves the right to refuse participation in any activity if, in Our reasonable judgment, Your health condition may pose a risk to you or others.

You acknowledge and agree that Arthur Murray Hornsby, its staff, and instructors cannot be held liable for any injury, loss, or consequence arising from Your participation in dance activities, including any disclosure of health information as described above, or any risks related to your personal health and suitability of dance activities.

Tracking Technologies and Cookies

We use tracking technologies such as beacons, tags, and scripts to collect and track information and to improve and analyse Our Service, for targeting advertisements, and for marketing purposes. This takes place when You visit our Site. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.

    For more information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

  • Web Beacons. Certain sections of our Service and Our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Automatic Collection by third-party software vendors

This Website uses several online tools for analytics, marketing, and to improve our services. The tools are provided by third-party software vendors, including, but not limited to:

  • Google Tag Manager – used to manage tracking tags on Our Website.

  • Google Analytics – helps analyse website traffic and usage patterns. Google may collect information such as Your IP address, device, browser type, and how You interact with Our Website.

For more information on how Google handles Your personal data, please review their Privacy Policy here: https://policies.google.com/privacy

These tools may use cookies, tags, and similar technologies to collect information about Your browsing activity. We use this information for analytics, marketing, and to improve Our services.

You can manage Your cookie preferences through your browser settings, and You may opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Fonts

This Website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this Site to You, these third-parties may receive personal information about You, including:

  • Information about Your browser, network, or device

  • Information about this site and the page You’re viewing on it

  • Your IP address

Booking Appointments

We use Timely as Our booking provider. When You schedule an appointment through this Website using Our booking provider, We collect certain personal information necessary to complete Your booking. This may include details such as Your name, contact information, and appointment preferences.

For more information on how Timely handles Your personal data, please review their Privacy Policy here: https://www.gettimely.com/privacy/

Email Communication

We use SendPulse to send newsletters and updates to customers. You can unsubscribe from these communications at any time by clicking the “unsubscribe” link included in our emails.

SendPulse uses tracking technologies such as web beacons to understand how emails are received and interacted with. This allows Us to collect information such as whether You opened the email and when, which links You clicked, Your country, Your browser or email client type, and similar technical details.

For more information on how SendPulse handles Your personal data, please review their Privacy Policy here: https://sendpulse.com/legal/pp

Payment Processing Services

When You make a purchase on this Website, Your payment is processed through TimelyPay, provided by our booking service, Timely. By making a payment, you acknowledge that your transaction is subject to Stripe’s Services Agreement and Privacy Policy, which You can review here:

From time to time, We may also use other payment providers, such as PinPayments.
You can review their Privacy Policy here: https://pinpayments.com/terms#schedule-one-to-exhibit-two-privacy-policy

Please note that We do not store your credit card details. All payments are processed securely by the relevant payment provider.
If You prefer, You may request to make a direct bank transfer to Our account instead of using a card payment provider.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of Our Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication.

  • To provide You with news, special offers and general information about other goods, services and events which We offer that are similar to those that you have already purchased or enquired about, unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve Our Service, products, services, marketing and Your experience.

Disclosure of Your Personal Data

  • To Franchisor and To Franchisee Network: As a franchised dance studio, We may share Your personal information with Our Franchisor, based in the United States, in order to meet reporting obligations. Where necessary, We may also share relevant details with other franchisees to help deliver services to You.
    This information may include, but is not limited to: Your full name, lesson history, participation in events and promotions, and dietary requirements (when such details are required by organisers or venues).

  • To Our employees, contractors and service providers for the purposes of operation of Our Website or Our business, fulfilling requests by You, and to otherwise provide products and services to You including, without limitation, web hosting providers, IT systems administrators, mailing houses, couriers, payment processors, professional advisors such as accountants, solicitors, business advisors and consultants and debt collectors.

  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

  • To other users: If You choose to share personal information or interact in public areas of Our Website, that information can be seen by other users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of the Company (including copyright and trademark)

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of Users of the Service or the public

  • Protect against legal liability

Retention of Your Personal Data

We will retain Your personal data only for as long as necessary to provide Our services, manage studio operations, and comply with  applicable obligations. This includes retaining information needed to fulfil legal obligations, such as maintaining records of lesson bookings, payments, and transactions.

We may also retain usage data, such as website interactions, for internal analysis and to improve Our services.
Usage data is generally kept for a shorter period unless required for security purposes, service improvements, or legal obligations.

Use of Video and Photography:

By enrolling at Arthur Murray Hornsby, You consent to the use of photos, videos, and other media featuring students and staff for promotional purposes, including, but not limited to, Our website, social media platforms, in-studio TV, newsletters, marketing materials, and other promotional channels without any obligation of compensation.

We use images and videos to celebrate student participation and achievements, showcase learning programs, document student progress, and communicate with our community. All media is used reasonably, appropriately, and sensitively.

Opt-Out and Preferences:

  • You may request to be excluded from future photos or videos by notifying Us in writing.

  • If You opt out, You will be responsible for notifying a photographer and removing yourself where photographs or videos are being taken.

We will make reasonable efforts to accommodate your request (e.g. by avoiding posting a photo that features You individually).
However, please note that We cannot guarantee complete exclusion. You may still appear in:

  • Group photos or videos where You appear incidentally and are not the primary subject (not individually highlighted or featured)

  • Media captured by other participants or third parties during events, which may be shared publicly.

  • Previously published material created before Your request was made in writing.

Even if You have opted out of studio photography, participation in social activities may lead to incidental inclusion in photos or recordings captured and publicly shared by others.

Children's Privacy

Our Service is NOT intended for anyone under 18 years old.
We do not knowingly collect personally identifiable information from anyone under the age of 18.
If you are a parent or guardian and believe your child has provided Us with personal information, please contact Us.
If We become aware that We have collected personal information from a child under 18 without verified parental consent, We will take reasonable steps to delete or de-identify that information where possible.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Security of Your Personal Data

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure.
While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Access to your Personal Information

Australian Privacy Law gives You a general right to access Your personal information. You may access the Personal Information We hold about You and to update and/or correct it, except where the law allows Us to refuse your request.
You don’t have a right under Australian privacy law to access other kinds of information, such as commercial information.

You will need to contact Us in writing to request access. We will not charge any fee for your access request, but may charge an administrative fee for providing a copy of Your Personal Information. The charge may include the cost of:

  • staff searching for, locating and retrieving the requested information, and deciding which personal information is relevant to the request;

  • staff reproducing and sending the personal information;

  • the postage or materials involved in giving access;

  • using an intermediary, if necessary.

In order to protect Your Personal Information, We may require identification from You before releasing the requested information.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will update the "Last Updated" date at the top of this Privacy Policy when any changes are made.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If You have any questions about this Privacy Policy, You can contact us:

·        By email: info@arthurmurrayhornsby.com.au

·        By visiting this page on our website: https://arthurmurrayhornsby.com.au/contact-us